Monthly Archives: October 2012

Vertical Markets in Sales

The first time I heard the term vertical marketing sales, I thought, ‘What?’, but then realized the term was self-explanatory. It means channelling my sales efforts to one industry or business type. Rather than the shot-gun blast approach many use … Continue reading

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Employee Rewards and Engagement

It always amazes me that more companies and CEO’s don’t fully understand the importance of motivating and engaging employees. Many see it as a cost they can little afford, especially in these tough economic times, preferring instead to funnel dollars … Continue reading

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St. Pete’s/Clearwater Site Inspections

St. Pete’s/Clearwater CVB hosted a top-notch site inspection for the entire S.I.S. staff for a two night, three day inspection that featured 4 fabulous, luxury hotels. We each went with our own ideas of what St. Petersburg and ClearwaterFlorida had … Continue reading

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